تاک شد پلاس
تاک شد پلاس

محمد هاشمی

محمد هاشمی - تاک شد پلاس

مهمان اپیزود ششم تاک شد پلاس

About me:

I am a product management professional with experience in low-fidelity wireframes research, search engine optimization, and digital marketing. I have a strong understanding of the user experience and how to improve the usability of products. I always aim to create engaging and helpful products for my clients. Learning and improving my knowledge is my first, second and third priority. You may wonder what my job is? I am game changer for any company or organization. An Ace card for your company.

 

Education

University of Mazandaran

B.A in the English Language

2010-2014

 

Working experience

Project Manager

2023-05-06 still working

Ratin DM Agency

The products and services: Google Ads panel, CRM, SEO, Website Design, Persona document, New products (business school, Ad Network…)

  • Agile coach
  • Mentoring the product manager
  • Helping the technical team for developing WordPress websites
  • Managing all team members including: 2 PHP developers, 1 wordpress developer, 1 kotlin mobile developer, 1 UI/UX designer, 1 graphic designer, 1 product manager, 2 SEO experts, 1 content strategist, 1 persona expert, 4 Google Ads support team, 2 sales experts, 2 accountants, 1 Java developer and 1 React developer
  • Preparing company policies such as training, cooperation methods, preparing internal knowledge base
  • Helping to recreate the team and the company
  • Helping HR to create a smooth workplace
  • Teach professionalism to the team members
  • A policy maker

Working experience

Product Owner

2023-03-08 till 2023-05-04

Nordic Defender

The product: a crowed powered MSSP (bug bounty and pen test)

  • Agile coach
  • Designing low-fi for the new product on security training section
  • Market research and preparing value proposition for the new product named Virtual Ciso
  • Prepare user stories and validations for a feature called user management and permission
  • Story mapping for all products
  • Jira management and training the team
  • Planning for each Sprint
  • Prepare Sprint and product backlogs
  • Feature documentation
  • Cooperating with marketing team to prepare news about releases of the product
  • Running daily stand up
  • Writing user stories and PRD

 

Working experience

Product Owner

2022-12-5 till 2023-04-03

Energym

The product: an application related to sports at home and office

  • Agile coach
  • Handling face to face meeting with nutritionists for the new product
  • Designing low-fi for the new product on food and health
  • Market research and preparing value proposition for the new product
  • Story mapping for both sport application and the new application
  • Jira management and training the team and management
  • Planning for each Sprint
  • Prepare Sprint and product backlogs
  • Feature documentation
  • Giving advice on marketing strategies and SEO
  • Running daily stand up
  • Manual testing the product and the new features
  • Writing user stories and PRD

 

Working experience

Product Owner

2022-07-10 till 2022-09-27

Hamgam Corporate Group (Evonex)

The product: a low code process orchestrator

  • Managing 3 Talented Junior developers
  • Planning for each Sprint
  • Prepare Sprint and product backlogs
  • Feature documentation
  • Giving advice on marketing strategies
  • Running daily stand up
  • Manual testing the product and the new features
  • Writing user stories and PRD

 

Working experience

Scrum Master & Digital Marketing Manager & Product manager (marketing-related features)

2020-09-23 till 2023-01-27

Queensite Company based in the Netherlands

The product: Floramaid is an ecommerce marketplace selling flowers and gifts 

  • I started working at Queensite software company as an English teacher and Scrum Master. 
  • The team consisted of 6 back-end developers, four front-end developers, 2 UI/UX designers, a Business Analyst, a DevOps engineer, 3 QA Engineers, and a CTO.
  • I had the following responsibilities:
  • Managing the backlogs with the CTO and adding them to Jira.
  • Planning the Sprint: I used the T-shirt Sizing method to weigh the tasks. The objective of the Sprint used to be written by me. Also, I was supposed to help the team to prioritize the user stories. I helped the team to break the user stories into tangible tasks. 
  • For the planning, I took advantage of Miro.
  • Refinement Session: I managed the refinement meetings as needed. On the first Wednesday of the Sprint, I held the refinement session if necessary. 
  • Retrospective Meetings:I handled the Retro meetings after each Demo Meeting at the end of the Sprint. 
  • Daily Stand up: every day at 10 am, we had a daily. Before the daily, I checked Jira to see if any tasks were behind schedule. 
  • One-on-one meetings: whenever there was an issue, I called the individual team members first to check if everything went well with them, second to check if there were any barriers, then to have a small talk with them to figure out if they had any pet peeves. 
  • English Classes: every Tuesday, I had a free discussion class with them during which I taught them business-related issues, like how to write better user stories, how to write business emails, how to write comments on Jira for the issues, and how to talk about their role and job-related issues.
  • Writing user stories, Product Backlog Items, and Product Requirement Documents (PRD). Confluence is the tool I use to keep and prepare product documents.
  • Helping the QA team to write the Acceptance criteria for the user stories.  
  • Preparing a Go to Market strategy plan
  • The features I managed to deliver: product page, marketing features 
  • Establishing some features like subscription, Taxonomy, Product Categories, and Products 
  • Market research and analyzing competitors
  • Managing WordPress websites
  • Preparing Content Calendar for Social media platforms of the company and blog posts based on y Keyword research and business objectives.
  • I designed some social media banners and social media posts.
  • I have written some pieces of content for the business. 
  • I am managing the UX Writing. 
  • Functional test on Stage and Test environment, reporting bugs, and delegating bugs to proper employees.

 

Work Experience

Product & Team Builder (consultant and advisor)

2022-09-23 till 2022-11-06

 

Hoitek Based in Finland from

Hoitek is a healthcare reservation Application.

  • I managed to build a team of developers. The product team was made up of a Product Designer, 2 Golang back-end developers, 2 React front-end developers, a nurse and a Health care company business owner.
  • In the first step, I built the team, connected and formed the team. 
  • Managed meetings for the product requirements and general understanding of the needs and its road map. 
  • Prepared a business model canvas
  • Benchmarking and checking the competitors in Finland and globally. 
  • We used click-up as our task management software.
  • As a very low-budget start-up, I paved the way for the team to keep going. I managed the design meetings, and I prepared low-fidelity wireframes, user stories, and event storming beforehand. Acceptance criteria also had been written in the user stories. I managed the design with the product designer, finalized it then deliver the design to the development team. 
  • I paved the way for the team and trained the business owners about agile methodology, and functional testing. Then, I decided to leave the team to save money for them. 
  • I managed user profiles/user authentication/reservations/in this application.

Work Experience

Digital Marketing & Product (consultant & Adviser)

2019-09-23 till 2021-09-23

 

Software Genesis Company group

Product: Garden of love is a fundraising and good cause social media platform 

  • Keyword research
  • Implemented a comprehensive strategy for content marketing
  • Prepared a comprehensive content calendar 
  • Prepared a list of marketing strategies for pre-launch, in-launch and post-launch phases
  • Implemented a comprehensive analysis of the competitors like GoFundMe, Donor box and Facebook Fundraisers, just to name a few 
  • Prepared strategies to make awareness for both partners and target audience according to the business model canvas I wrote in advance 
  • Launched 2 WordPress websites for business purposes, one to make awareness for the company and another one for content marketing and email marketing purposes.
  • Established a social media marketing strategy to move the target audience to the marketing funnel 
  • Established SEO/SEM strategies for the business WordPress website 
  • In the marketing team, I was supposed to manage two content writers, one graphic designer, and one SEO Manager 
  • Product Manager
  • A big team of developers were working on the platform; unfortunately, as a digital marketing manager, I figured out some business problems, such as the business model, and some things that could be improved in followers/following issues. To avoid business failure and laying off the, I accepted to be responsible as the product manager. 
  • Chat was based on Golang, the Back-end stack was .net, and the front was React. 2 AI developers. 3 UI/UX designers. 2 product owners. 4 QA engineers. 4 Flutter developers, 1 CTO, 13 front-end developers, and eight back-end developers. One blockchain developer.
  • Wrote the business model canvas 
  • Designed the revenue stream and the areas in the platform that could make revenue 
  • Implemented a comprehensive analysis of the competitors 
  • Redesigned, and reproduced the product and business model 
  • Created a roadmap for MVP according to our technical and market potential 
  • Created low-fidelity wireframes for the homepage, search, and connections 
  • Study the business of NGOs/Charities/Donors and Western culture on philanthropic issues
  • Making the mission and vision blatant on the platform in features
  • Planning, designing strategies, ideating and implementing 
  • R & D for go-to-market phase 
  • Making strategies for Alpha and Beta testing
  • Making strategies for launching the platform in different phases
  • Writing the requirements of different parts of the app
  • Designed a straightforward low, effort feature named Top Users to motivate people to donate, which is one of the visions of the business.
  • Identified partners who could cooperate with us.
  • Breaking down the whole product into epics then into user stories for the design and development team 
  • Holding meetings with all the product stakeholders to finalize each feature of the product
  • Negotiated with CTO about the Timeline and planning for the Sprints
  • Holding Refinement meetings with the CTO, Front- end and Back-end tech leads, QA and Design team
  • Started Testing and Cooperating with the QA team to report bugs

Work experience 

PM and Digital Marketing Manager

 2019-03-10 till 2019-09-18

 

Originpart is an e-commerce selling car parts

  • Chose the brand name originpart comes from original + car parts 
  • Cooperated with the design team to make the visual identity and logo, the blue theme conveys a reliable formal business feeling for the user. 
  • Implemented comprehensive detail market research internationally and nationally
  • Established and implemented all SEO-related tasks 
  • Analyzed market and persona data to report to the supply team 
  • Choose the best taxonomy method for the website regarding SEO techniques.
  • implemented and chose the best product categories based on data-driven analysis
  • By analyzing the data that came from surveys from the customers, I implemented and designed a product called “Car CRM.”
  • Established the user journey to make the process shorter. 
  • Enhanced and eased the checkout process by eliminating returning to the shop
  • Decreased the load page by under 1 second.

Work experience

Strategist

2017-04-22 till 2019-01-14

Delinglish.com

  • Preparing a Curriculum for Grammar and TOEFL
  • SEO Strategies
  • Digital Marketing Strategies
  • Created a Course on Udemy

Tools:

  • Google Search Console
  • Google Analytics
  • Google Tag manager
  • Google keyword planner
  • Ahrefs
  • Moz
  • Kwfinder
  • Hotjar
  • Mixpanel
  • Clevertap
  • Jira
  • WordPress
  • Click up
  • Confluence
  • Segment
  • Miro
  • Figma

Attributes:

  • Fast & Eager learner
  • Hard work
  • Reliable
  • Leadership experience
  • Adaptability
  • Multitasking
  • Self-motivation
  • Work ethic

Skills:

  • Research skills
  • Critical thinking
  • Problem solving
  • Communication skills
  • Ability to priotitize
  • Market research
  • Writing technical requirements
  • Time-management
  • Marketing skills
  • Facilitation skills
  • The ability to analyze and interpret data

 

پادکست‌های مربوط این اپیزود را با صحبت‌های آقای محمد هاشمی را در صفحه اپیزود ششم تاک شد پلاس  بشنوید و لذت ببرید.